{"id":10969,"date":"2019-05-17T10:00:22","date_gmt":"2019-05-17T15:00:22","guid":{"rendered":"http:\/\/iowahighwayends.net\/blog\/?p=10969"},"modified":"2019-05-15T12:54:47","modified_gmt":"2019-05-15T17:54:47","slug":"the-unwatched-masses","status":"publish","type":"post","link":"http:\/\/iowahighwayends.net\/blog\/2019\/05\/the-unwatched-masses\/","title":{"rendered":"The unwatched masses"},"content":{"rendered":"<p><em>For purposes of comparison continuity, numbers come from the tvseriesfinale.com website.<\/em><\/p>\n<p>A TV show has a series finale Sunday. You might have heard about it. It&#8217;s &#8220;<a href=\"https:\/\/www.theringer.com\/2017\/7\/12\/16078066\/game-of-thrones-hbo-tv-monoculture-535f73ad5014\">last show that everyone watches at the same time<\/a>&#8221; (in 2017!). It&#8217;s\u00a0<a href=\"https:\/\/www.vulture.com\/2019\/04\/game-of-thrones-the-last-show-we-watch-together.html\">&#8220;the last show we watch together.&#8221;<\/a>\u00a0It&#8217;s\u00a0<a href=\"http:\/\/www.bbc.com\/culture\/story\/20190408-is-game-of-thrones-the-last-great-blockbuster-tv-show\">&#8220;the last great blockbuster TV show.&#8221;<\/a>\u00a0The networks devoted time to <a href=\"https:\/\/abcnews.go.com\/GMA\/Culture\/game-thrones-fans-spy-starbucks-cup-season-episode\/story?id=62849401\">talking about an accidental prop<\/a>. The Huffington Post wanted to know why a character\u00a0<a href=\"https:\/\/www.huffpost.com\/entry\/game-of-thrones-jon-snow-ghost_n_5cd04a2ce4b0548b735d884c\">didn&#8217;t pet his pet goodbye<\/a>. It&#8217;s presumed well-enough-known that there was a <a href=\"https:\/\/www.vox.com\/the-goods\/2019\/2\/3\/18209850\/super-bowl-game-of-thrones-bud-light-ad\">crossover Super Bowl ad<\/a> with a mass-market beverage.<\/p>\n<p>It&#8217;s also very much not my cup of tea, as watching one of the more infamous sequences on YouTube had me nope-ing out fast. (Plus, I&#8217;m poor.) But after being unable to escape the fawning over\u00a0yet another non-network show about not-nice people, or <a href=\"https:\/\/editorial.rottentomatoes.com\/article\/tony-soprano-introduced-the-tv-antihero\/\">at best anti-heroes<\/a>, doing not-nice things, there&#8217;s only one thing to do: Blog a complaint.<\/p>\n<p>&#8220;Game of Thrones&#8221; is <a href=\"https:\/\/tvseriesfinale.com\/tv-show\/game-of-thrones-season-eight-ratings\/\">averaging nearly 11.5 million viewers<\/a> per episode of its last season, and who knows how many via streaming. (I&#8217;m going to have to ignore that last part for this.) That is, to be sure, a large number nowadays, and especially for premium cable.<\/p>\n<p>You know what show hasn&#8217;t had fewer than 11.5 million viewers an episode this season, over three times as many episodes? <a href=\"https:\/\/tvseriesfinale.com\/tv-show\/ncis-season-16-ratings\/\">&#8220;NCIS,&#8221;<\/a>\u00a0a traditional crime procedural.\u00a0It&#8217;s a show on a network, with higher expectations and demands than cable. (It, too, is a show I do not watch.) But have you seen anything about it on Vulture, the AV Club, or anywhere the supposedly cool kids congregate? The most popular show overall is &#8220;The Big Bang Theory,&#8221; which has gotten a few <a href=\"https:\/\/www.usatoday.com\/story\/life\/tv\/2019\/05\/02\/big-bang-theory-actors-talk-ending-record-setting-cbs-sitcom\/3629013002\/\">this-show-is-ending<\/a> pieces <a href=\"https:\/\/www.latimes.com\/entertainment\/tv\/la-et-st-big-bang-theory-multi-camera-sitcoms-20190505-story.html\">for its 12 years<\/a>\u00a0\u2014 and a thinkpiece from Vox about <a href=\"https:\/\/www.vox.com\/culture\/2019\/5\/15\/18623229\/big-bang-theory-series-finale-explained-review-recap\">how much many people hate it<\/a>.<\/p>\n<p>But the difference is in that second column of the ratings. &#8220;Thrones&#8221; crushes it in the 18-49 demographic. &#8220;NCIS&#8221; does not. That means that people who talk about television on the Internet are more likely to see the former. (The latter? Well, those viewers <a href=\"https:\/\/www.aarp.org\/politics-society\/government-elections\/info-2018\/power-role-older-voters.html\">are\u00a0more likely to vote<\/a>. The subtext is left as an exercise for the reader.)<\/p>\n<p>There are so many thinkpieces about &#8220;Thrones&#8221; out there that the Ringer ginned up a <a href=\"https:\/\/www.theringer.com\/game-of-thrones\/2019\/5\/10\/18563187\/game-of-thrones-season-8-quality\">paragraph to linking to points and counterpoints<\/a>\u00a0about whether this season was good or even competent, including some from its own website.\u00a0The only thinkpiece ever written about &#8220;NCIS&#8221; was <a href=\"http:\/\/www.theatlantic.com\/business\/archive\/2014\/05\/why-nobody-writes-about-popular-tv-shows\/361872\/\">in May 2014, in the <em>Atlantic<\/em><\/a>, pointing out that no one writes thinkpieces about &#8220;NCIS.&#8221;<\/p>\n<p>This isn&#8217;t the first time this has happened, although it could be the last depending on how <a href=\"https:\/\/www.vanityfair.com\/hollywood\/2018\/05\/is-peak-tv-slowly-killing-tv-critics\">this &#8220;peak TV&#8221; thing<\/a> sorts out.\u00a0The final season of &#8220;Mad Men&#8221; on basic-cable AMC averaged over 2 million viewers <a href=\"https:\/\/tvseriesfinale.com\/tv-show\/mad-men-final-seventh-season-ratings-33485\/\">in its last season<\/a>, and 3.37 million <a href=\"https:\/\/tvseriesfinale.com\/tv-show\/mad-men-season-six-ratings-27813\/\">the season before<\/a>.\u00a0<em>Time<\/em>\u00a0magazine wrote\u00a0<a href=\"http:\/\/time.com\/3882485\/mad-men-finale-peggy-stan\/\">at least<\/a>\u00a0<a href=\"http:\/\/time.com\/3883496\/mad-men-finale-jon-hamm\/\">three articles<\/a>\u00a0about the\u00a0<a href=\"http:\/\/time.com\/3883222\/mad-men-finale-refrigerator-speech-leonard\/\">series finale<\/a>,\u00a0not counting the cover story that ran beforehand. In 2014-15, &#8220;Forever&#8221; on ABC averaged more viewers and\u00a0<a href=\"https:\/\/tvseriesfinale.com\/tv-show\/forever-season-one-ratings-34006\/\">was cancelled as a ratings failure<\/a>. (<a href=\"https:\/\/tvseriesfinale.com\/tv-show\/abc-2018-19-season-ratings\/\">Those same numbers today<\/a> would make it around the network&#8217;s sixth-highest scripted show.)<\/p>\n<p>Ratings aren&#8217;t everything, maybe only barely anything, when it comes to what gets written about. But when someone says the end of &#8220;Thrones&#8221; is the last time &#8220;we&#8221; watch TV together, the response should be, &#8220;What do you mean <em>we<\/em>, whippersnapper?&#8221;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>For purposes of comparison continuity, numbers come from the tvseriesfinale.com website. A TV show has a series finale Sunday. You might have heard about it. It&#8217;s &#8220;last show that everyone watches at the same time&#8221; (in 2017!). It&#8217;s\u00a0&#8220;the last show &hellip; <a href=\"http:\/\/iowahighwayends.net\/blog\/2019\/05\/the-unwatched-masses\/\">Continue reading <span class=\"meta-nav\">&rarr;<\/span><\/a><\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":"","_links_to":"","_links_to_target":""},"categories":[1],"tags":[],"class_list":["post-10969","post","type-post","status-publish","format-standard","hentry","category-uncategorized"],"_links":{"self":[{"href":"http:\/\/iowahighwayends.net\/blog\/wp-json\/wp\/v2\/posts\/10969","targetHints":{"allow":["GET"]}}],"collection":[{"href":"http:\/\/iowahighwayends.net\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"http:\/\/iowahighwayends.net\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"http:\/\/iowahighwayends.net\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"http:\/\/iowahighwayends.net\/blog\/wp-json\/wp\/v2\/comments?post=10969"}],"version-history":[{"count":6,"href":"http:\/\/iowahighwayends.net\/blog\/wp-json\/wp\/v2\/posts\/10969\/revisions"}],"predecessor-version":[{"id":10986,"href":"http:\/\/iowahighwayends.net\/blog\/wp-json\/wp\/v2\/posts\/10969\/revisions\/10986"}],"wp:attachment":[{"href":"http:\/\/iowahighwayends.net\/blog\/wp-json\/wp\/v2\/media?parent=10969"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"http:\/\/iowahighwayends.net\/blog\/wp-json\/wp\/v2\/categories?post=10969"},{"taxonomy":"post_tag","embeddable":true,"href":"http:\/\/iowahighwayends.net\/blog\/wp-json\/wp\/v2\/tags?post=10969"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}