{"id":11330,"date":"2020-01-03T10:00:52","date_gmt":"2020-01-03T16:00:52","guid":{"rendered":"http:\/\/iowahighwayends.net\/blog\/?p=11330"},"modified":"2020-01-01T00:55:45","modified_gmt":"2020-01-01T06:55:45","slug":"tv-station-coverage-maps-updated-for-the-new-decade","status":"publish","type":"post","link":"http:\/\/iowahighwayends.net\/blog\/2020\/01\/tv-station-coverage-maps-updated-for-the-new-decade\/","title":{"rendered":"TV station coverage maps updated for the new decade"},"content":{"rendered":"<p>Let&#8217;s say you are a presidential candidate. (Odds are you might be.) And let&#8217;s say you want to run the same ad at least twice every half-hour*. Since you&#8217;re mostly likely in that group with a percentage smaller than the margin of error, you need a cheap consultant and\/or a blogger to crib research off of to maximize your reach.<\/p>\n<p>What I&#8217;m trying to say is: I&#8217;ve updated <a href=\"http:\/\/iowahighwayends.net\/maps\/tvguide.html\">the county table <\/a>and <a href=\"http:\/\/iowahighwayends.net\/maps\/tvmaps.html\">maps for Iowa&#8217;s broadcast affiliates<\/a>. This process has come a long way from when I started, when I had to physically visit the broadcast area to take notes during the news or rely on notes from people there.<\/p>\n<p>Most of this was done in September. Since the last time I did a complete run-through, the following has happened:<\/p>\n<ul>\n<li>The Des Moines stations do a lot more of statewide maps. This meant, for the most part, I had to leave their data alone for now.<\/li>\n<li>KIMT and KTTC whacked off their tier of counties at the base of north-central Iowa.<\/li>\n<li>KWWL went down to the bare minimum for eastern Iowa.<\/li>\n<li>The Quad Cities stations fiddled with their edges.<\/li>\n<li>WOWT restored the overlap with WHO, putting the Omaha stations in sync with each other.<\/li>\n<li>In total, I made 35 additions\/subtractions to 29 counties, not counting KGAN including 11 fringe counties in its warning map but not in its main map.<\/li>\n<li>And there were ownership changes, and subchannel additions, but that&#8217;s out of the realm of this post.<\/li>\n<\/ul>\n<p>When all of the above is taken into consideration, we have a new champion for best station coverage\/worst change of venue site: Carroll County, receiving love from all nine stations in the Des Moines, Omaha, and Sioux City areas. On the other extreme, poor Van Buren County is\u00a0down to two stations, period.<\/p>\n<p>(And then, when it&#8217;s time for the general election, I&#8217;d prepare for pouring a bunch of money into the Duluth-Superior market that blankets northern Wisconsin and the Iron Range. But that&#8217;s just me, and \u2014<\/p>\n<p><img decoding=\"async\" class=\"alignnone\" alt=\"\" src=\"https:\/\/i.kym-cdn.com\/photos\/images\/original\/001\/508\/493\/b37.png\" width=\"600\" \/><\/p>\n<p>In this case the dark psychic forces are the ones autoplaying video.)<\/p>\n<p>* Three days of Jeopardy, <em>ten weeks<\/em> before the caucuses, in order:\u00a0Yang, Bernie, Steyer, Biden, Pete, Warren;\u00a0Yang, Pete, Steyer, Bullock, Yang, Biden;\u00a0Yang, Pete, Yang, Bernie, Biden, Bernie, Yang, Bullock, Bullock. And, on two of the three days, also an ad against Sen. Joni Ernst.<\/p>\n<p>PRE-PUBLISH UPDATE: A week before Thanksgiving, WHO changed its entire graphics package. I happened to have seen the same style\/system a few weeks earlier, on WISH-TV of Indianapolis. It&#8217;s very light-backgrounded and uses super-super-basic weather icons (<a href=\"https:\/\/spfaust.wordpress.com\/2013\/06\/11\/apples-new-ios-7-interface-design-by-jony-ive-so-much-less-and-yet-too-much\/\">the Jony Ive-ization<\/a> of weather graphics and chyrons, if you will). That allowed me to make tweaks along the edges of its map, all eliminations, including Tama County.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Let&#8217;s say you are a presidential candidate. (Odds are you might be.) And let&#8217;s say you want to run the same ad at least twice every half-hour*. Since you&#8217;re mostly likely in that group with a percentage smaller than the &hellip; <a href=\"http:\/\/iowahighwayends.net\/blog\/2020\/01\/tv-station-coverage-maps-updated-for-the-new-decade\/\">Continue reading <span class=\"meta-nav\">&rarr;<\/span><\/a><\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":"","_links_to":"","_links_to_target":""},"categories":[18,6],"tags":[],"class_list":["post-11330","post","type-post","status-publish","format-standard","hentry","category-iowa-miscellaneous","category-maps"],"_links":{"self":[{"href":"http:\/\/iowahighwayends.net\/blog\/wp-json\/wp\/v2\/posts\/11330","targetHints":{"allow":["GET"]}}],"collection":[{"href":"http:\/\/iowahighwayends.net\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"http:\/\/iowahighwayends.net\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"http:\/\/iowahighwayends.net\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"http:\/\/iowahighwayends.net\/blog\/wp-json\/wp\/v2\/comments?post=11330"}],"version-history":[{"count":15,"href":"http:\/\/iowahighwayends.net\/blog\/wp-json\/wp\/v2\/posts\/11330\/revisions"}],"predecessor-version":[{"id":11629,"href":"http:\/\/iowahighwayends.net\/blog\/wp-json\/wp\/v2\/posts\/11330\/revisions\/11629"}],"wp:attachment":[{"href":"http:\/\/iowahighwayends.net\/blog\/wp-json\/wp\/v2\/media?parent=11330"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"http:\/\/iowahighwayends.net\/blog\/wp-json\/wp\/v2\/categories?post=11330"},{"taxonomy":"post_tag","embeddable":true,"href":"http:\/\/iowahighwayends.net\/blog\/wp-json\/wp\/v2\/tags?post=11330"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}