{"id":11564,"date":"2019-12-05T10:00:24","date_gmt":"2019-12-05T16:00:24","guid":{"rendered":"http:\/\/iowahighwayends.net\/blog\/?p=11564"},"modified":"2019-12-03T01:29:39","modified_gmt":"2019-12-03T07:29:39","slug":"end-of-an-era-for-iowa-public-television","status":"publish","type":"post","link":"http:\/\/iowahighwayends.net\/blog\/2019\/12\/end-of-an-era-for-iowa-public-television\/","title":{"rendered":"End of an era for Iowa Public Television"},"content":{"rendered":"<p><iframe loading=\"lazy\" src=\"https:\/\/www.youtube.com\/embed\/2FPF2Imx-wk\" height=\"315\" width=\"560\" allowfullscreen=\"\" frameborder=\"0\"><\/iframe><br \/>\n<em>(You can stop watching the above at the 1:50 mark.)<br \/>\n<\/em><br \/>\nJust after marking its 50th anniversary of serving Iowans, the &#8220;Iowa Public Television&#8221; name is going away. According to the December issue of <em>Advance<\/em> magazine, when the new year starts it will be known as &#8220;Iowa PBS.&#8221;<\/p>\n<p>Throwing away (at least partially) a half-century of brand equity isn&#8217;t being done lightly, and frankly, the change seems both entirely cosmetic and less clear. &#8220;PBS&#8221; means &#8220;Public Broadcasting Service&#8221; (not &#8220;System&#8221;), and somehow the B is supposed to be more encompassing than &#8220;Television&#8221; \u2014 although confusion between IPTV, a public broadcaster serving a small state, and &#8220;Internet Protocol Television&#8221; (which is a thing) is a valid concern.<\/p>\n<p>But after some research, it appears this change may not be entirely voluntary. The same thing is happening to Wisconsin Public Television.<a href=\"https:\/\/madison.com\/ct\/news\/local\/city-life\/wisconsin-public-television-is-now-pbs-wisconsin\/article_9fc07874-137f-578b-b13b-10b38de7cfb3.html\"> According to the Madison <em>Capital Times<\/em>,<\/a> &#8220;The change is part of a nationwide rebranding effort by PBS to tie member stations more closely to the national brand and each other.&#8221;<\/p>\n<p>In addition, the PBS logo has been very slightly tweaked \u2014 the noses are slightly rounded and upturned vs. the exacting lines of the until-now logo \u2014 and given a mandatory blue color scheme. (<a href=\"https:\/\/www.fastcompany.com\/90425497\/pbs-unveils-a-new-brand-for-a-new-media-landscape\"><em>Fast Company<\/em> noticed this first.<\/a>)\u00a0<a href=\"https:\/\/current.org\/2019\/11\/pbs-begins-rollout-of-electric-blue-brand-refresh\/\">According to an industry publication,<\/a> there&#8217;s also a mandate to keep the PBS lettering with the logo at all times. That would mean all the current IPTV-branded material would run afoul of usage rules anyway and everyone needs new shirts. Yet, despite that, the new wordmark for &#8220;Iowa&#8221; is not in the same font as &#8220;PBS.&#8221; (Aack!)<\/p>\n<p>As someone who is wary of nationwide-rebranding schemes of multiple types, I will miss being a Friend of Iowa Public Television. &#8220;Friend of Iowa PBS&#8221; just doesn&#8217;t have the same ring to it.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>(You can stop watching the above at the 1:50 mark.) Just after marking its 50th anniversary of serving Iowans, the &#8220;Iowa Public Television&#8221; name is going away. According to the December issue of Advance magazine, when the new year starts &hellip; <a href=\"http:\/\/iowahighwayends.net\/blog\/2019\/12\/end-of-an-era-for-iowa-public-television\/\">Continue reading <span class=\"meta-nav\">&rarr;<\/span><\/a><\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":"","_links_to":"","_links_to_target":""},"categories":[18],"tags":[],"class_list":["post-11564","post","type-post","status-publish","format-standard","hentry","category-iowa-miscellaneous"],"_links":{"self":[{"href":"http:\/\/iowahighwayends.net\/blog\/wp-json\/wp\/v2\/posts\/11564","targetHints":{"allow":["GET"]}}],"collection":[{"href":"http:\/\/iowahighwayends.net\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"http:\/\/iowahighwayends.net\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"http:\/\/iowahighwayends.net\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"http:\/\/iowahighwayends.net\/blog\/wp-json\/wp\/v2\/comments?post=11564"}],"version-history":[{"count":4,"href":"http:\/\/iowahighwayends.net\/blog\/wp-json\/wp\/v2\/posts\/11564\/revisions"}],"predecessor-version":[{"id":11628,"href":"http:\/\/iowahighwayends.net\/blog\/wp-json\/wp\/v2\/posts\/11564\/revisions\/11628"}],"wp:attachment":[{"href":"http:\/\/iowahighwayends.net\/blog\/wp-json\/wp\/v2\/media?parent=11564"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"http:\/\/iowahighwayends.net\/blog\/wp-json\/wp\/v2\/categories?post=11564"},{"taxonomy":"post_tag","embeddable":true,"href":"http:\/\/iowahighwayends.net\/blog\/wp-json\/wp\/v2\/tags?post=11564"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}