{"id":7755,"date":"2016-07-19T10:00:06","date_gmt":"2016-07-19T15:00:06","guid":{"rendered":"http:\/\/iowahighwayends.net\/blog\/?p=7755"},"modified":"2016-07-18T00:29:35","modified_gmt":"2016-07-18T05:29:35","slug":"sounds-painful","status":"publish","type":"post","link":"http:\/\/iowahighwayends.net\/blog\/2016\/07\/sounds-painful\/","title":{"rendered":"Sounds painful"},"content":{"rendered":"<p><a href=\"http:\/\/wcfcourier.com\/news\/local\/education\/new-aea-assistant-chief-hopes-to-impact-students\/article_d77c6db9-c862-5399-ba9c-1ebead19ee58.html\">New AEA 267 assistant chief hopes to impact students<\/a><\/p>\n<p>AFFECT. THE WORD IS &#8220;AFFECT.&#8221; Or the phrase is &#8220;have an effect on&#8221; (which wouldn&#8217;t fit for print headline purposes, I get).<\/p>\n<p>My theory is that &#8220;impact&#8221; has wormed its way into this position because no one knows how to use &#8220;affect&#8221; and &#8220;effect&#8221; correctly. (My other theory, which is closer to an established truth, is that marketing and public-relations people ruin language.) Almost all the time in regular conversation, &#8220;affect&#8221; is a verb and &#8220;effect&#8221; is a noun.<\/p>\n<p>You don&#8217;t get to &#8220;impact&#8221; unless you&#8217;re <a href=\"https:\/\/twitter.com\/smod2016\">@SMOD2016<\/a> (come quickly, SMOD! Less than four months!).<\/p>\n","protected":false},"excerpt":{"rendered":"<p>New AEA 267 assistant chief hopes to impact students AFFECT. THE WORD IS &#8220;AFFECT.&#8221; Or the phrase is &#8220;have an effect on&#8221; (which wouldn&#8217;t fit for print headline purposes, I get). My theory is that &#8220;impact&#8221; has wormed its way &hellip; <a href=\"http:\/\/iowahighwayends.net\/blog\/2016\/07\/sounds-painful\/\">Continue reading <span class=\"meta-nav\">&rarr;<\/span><\/a><\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":"","_links_to":"","_links_to_target":""},"categories":[7],"tags":[],"class_list":["post-7755","post","type-post","status-publish","format-standard","hentry","category-schools"],"_links":{"self":[{"href":"http:\/\/iowahighwayends.net\/blog\/wp-json\/wp\/v2\/posts\/7755","targetHints":{"allow":["GET"]}}],"collection":[{"href":"http:\/\/iowahighwayends.net\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"http:\/\/iowahighwayends.net\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"http:\/\/iowahighwayends.net\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"http:\/\/iowahighwayends.net\/blog\/wp-json\/wp\/v2\/comments?post=7755"}],"version-history":[{"count":2,"href":"http:\/\/iowahighwayends.net\/blog\/wp-json\/wp\/v2\/posts\/7755\/revisions"}],"predecessor-version":[{"id":7757,"href":"http:\/\/iowahighwayends.net\/blog\/wp-json\/wp\/v2\/posts\/7755\/revisions\/7757"}],"wp:attachment":[{"href":"http:\/\/iowahighwayends.net\/blog\/wp-json\/wp\/v2\/media?parent=7755"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"http:\/\/iowahighwayends.net\/blog\/wp-json\/wp\/v2\/categories?post=7755"},{"taxonomy":"post_tag","embeddable":true,"href":"http:\/\/iowahighwayends.net\/blog\/wp-json\/wp\/v2\/tags?post=7755"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}