But not the kind we wanted… (emphasis added)
The Baylor/Iowa State college football game drew a 0.9 overnight rating on FOX Saturday night, down 25% from Arizona/Washington last year (1.2), down 68% from Texas/Oklahoma State in 2012 (2.8), and tied as the lowest overnight ever for primetime college football on FOX. Fresno State/USC drew the same overnight in week one.
The 0.9 is very likely the lowest ever for primetime college football on any broadcast network.
Just about every other ISU game is an 11 AM kickoff on FS1, and the result here won’t help break out of that. (The 35-7 halftime hole didn’t either, of course.)
For comparison’s sake, here are the cable ratings for Saturday night. College football on ESPN took the top three spots, but look at three of the next four. Baylor-ISU on broadcast network television was neck-and-neck with reruns of The Big Bang Theory on basic cable. Now you know why TBS keeps showing it.
(Related item: “Television ratings and the fragmentation of broadcast audiences”)