The Big WHAT kickoff?

In yet another attempt by Fox to differentiate itself from ESPN, the early Saturday college football game is getting some higher-profile teams. Let’s ignore for the moment that a talking-head set of Urban Meyer, Reggie Bush, Matt Leinart, and Brady Quinn raises all sorts of skeevy ethical questions and look at the branding for this game:

Big Noon Saturday.

The Big Ten and Big 12, the conferences from which this pool of early games will be drawn, have nine teams in Eastern Time and 15 in Central. That means for a majority of the people tuning in to watch their team, it’s actually Big 11 AM Saturday with the pregame — called “Big Noon Kickoff” — starting at 10.

The East Coast could at least pretend they know that flyover country exists by not deliberately giving programs names that don’t work for a majority of the viewers (see also: ESPN’s “SC6”), but that would require perspective.

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