It’s a short segment (Ellen Young is interviewed) of a story focused on a festival in Kansas. Traer is part of the larger picture of how some town festivals may not be completely in sync with their namesakes. In the grand scheme of things, it’s a pretty minor example since the festival moved a block over and had events beside the staircase for years.
Correction to WSJ article: It is the Winding Stairs Festival, not Stair.