When the Iowa Department of Transportation released its redesigned homepage in July, I was very disgruntled. I saw the triumph of style over substance, a three-button splash screen that obscured more than it helped. (In other words, I had the complete opposite reaction of this guy.)
So when word leaked out that the agency was also pursuing a rebranding/logo redesign, I was concerned. Besides the standard case of “if it ain’t broke, don’t fix it”, there was also the perception of spending money for that while needing more for construction. In the state’s defense, $100,000 over five years is less than what is spent on washing important bridges on the state lines, and the total would be only a fraction of the cost of one bridge overlay.
The result probably isn’t that bad except —
OMG WE’RE PLAYING BUZZWORD BINGO.
At least there are versions without the tagline.