Names are hard

Traer Star-Clipper, September 26, 1930, notes added:

New service station to open about Nov. 1
Wieck Bros. plan largest and best-equipped structure of its kind in town — work now in progress

Rapid progress is being made on the construction of Traer’s sixth gasoline filling station [1]. The foundation and basement were completed last week. It is hoped to have the entire building ready to open for business November 1.

Fred and Paul Wieck, brothers, are erecting and will operate the new station on ground they recently purchased from John Mowery, located on the west side of primary 59 on the north edge of town. They have contracted to handle the products of the Sinclair Refining company, which has no official station here. [2]

No name has yet been selected for the new Wieck station. [3] The building is expected to be larger and finer and any of its kind yet built in Traer. …

The most modern equipment obtainable will be used throughout the station, the Wiecks have announced. They expect to sell cigars, candy and soft drinks as part of their business.

[1] Six! Traer had three gas stations into the 2000s but the one on the south side of town closed about a decade ago.

[2] It is a Sinclair station today, but not continuously. In 1940, the facility was expanded with a larger auto service area that remained in use until the 2000s.

[3] The eventual name chosen for the station was …

Wieck Bros.

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