It’s probably not news that footage used in campaign ads will be reused and recycled over the course of multiple elections. But there’s one now that takes the reuse to a new level because the original content is somewhat notorious.
The ad is from the Iowa Credit Union League, in response to a bill in the Iowa Legislature that would tax credit unions the same as banks while reducing banks’ tax rate. It aired on KGAN between the Kansas-Duke Elite Eight game and the “60 Minutes” Stormy Daniels interview (right in that period when a network goes through an unavoidable tonal shift).
The clips originated with Carly Fiorina’s 2010 Senate primary campaign in California. Time magazine reported at the time:
The ad was so weird — employing montages of pigs and sheep, a robotic wolfman dressed in wool, graphic illustration evoking Monty Python — that it spread online like swine flu on a pig farm.
The Demon Sheep segment starts around the 2:20 mark; frames above match around 2:26 and 2:51.
I’d put a string of sheep puns here, but the ads covered all of them already.