The “Big 12 Network” broadcasts of games often include ads for the Whataburger fast-food chain. This includes Iowa State-West Virginia, whose fans are literally hundreds of miles away from the nearest location.
The northernmost Whataburger in the country is near downtown Tulsa. The second-northernmost, by about half a mile, is in Stillwater, home of Oklahoma State, and I suspect that isn’t a coincidence. The states of Kansas, Iowa, and West Virginia have none, and neither do Colorado, Missouri, or Nebraska. Of course, this wouldn’t make the top five of the “Texas-centric” complaints CU, MU, or NU had when leaving, but it’s interesting nonetheless.