ISU athletics signs contract with Pepsi

Jamie Pollard @IASTATEAD
Transition to Pepsi is completed! @Gatorade is now our official sports drink! Also, @mtn_dew in concession stands.
12:23 PM – 29 Jul 2014

SQUEE!

Now, that’s a qualified squee. Drinks at sporting events are notoriously overpriced. I rarely buy them. But since Coca-Cola has such a chokehold on the industry, this is really welcome news for someone who always has to settle for Sprite. (And not good news as far as my dentist is concerned, but I digress.)

To have the option of buying Mountain Dew or Pepsi when I go to an ISU game is progress. When the ISU campus was Pepsi (until 2012), Jack Trice Stadium and Hilton Coliseum were still Coke-only. I suspect that the concession stand change is merely a side bonus to the primary goal of getting Gatorade for the athletes. A potential hiccup? Bill Fennelly loves his Diet Coke. He may have to pour it into a nondescript cup.

UNI is also a Pepsi campus, including the UNI-Dome and McLeod Center.

UPDATE, noon 7/30: The story on cyclones.com says it’s the athletics department that signed the contract. It doesn’t say anything about the campus. The campus switched from Pepsi to Coke in 2012. There may still be different contracts involved. In that case, qualify the above squee even more. The headline on this blog post has been modified.

This entry was posted in Iowa Miscellaneous. Bookmark the permalink.