Brand consciousness

This summer, Iowa State became a 100% Pepsi school with Pepsi products (most notably Gatorade) sold at Jack Trice Stadium and Hilton Coliseum.

In keeping with that, ISU women’s basketball coach Bill Fennelly, noted for his Diet Coke habit, showed up at the press conference after Sunday’s game vs. South Carolina Upstate…

…with two cans of Diet Mountain Dew.

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