I have written about (and met) Bryan Farr of Massachusetts, who is tirelessly promoting US 20 as a tourism destination and vehicle for economic development. He’s back in Iowa this week to visit the town of Cushing. He was interviewed there by the Sioux City Journal during his cross-country trip last year. After that, the town formed the “Old 20 Community Development Corporation,” geared toward the exact kind of thing Farr is encouraging.
The group now has a website. In addition to being a general-interest city website, it’s also promoting Woodbury County Rural Economic Development initiatives to get people and businesses to call Cushing home. The town may be on “old 20” but by the end of the decade it will be right beside a four-lane connection to both sides of Iowa.