“Fiat Lux” — “Let there be light,” the motto of the University of California system
“Fiat Slug” — “Let there be slug,” the non-motto of the University of California-Santa Cruz, home of the squishiest mascot in college sports. No focus groups were involved:
Students knew what they were doing when they adopted the slug. If other colleges used fierce mammals to hype their footballs teams, then UCSC, which had no football team, would take up the cause of a slow-moving, slimy creature that had no spine or shell and could mate for eight hours at a time.
The UCSC Athletic Department did a brand refresh in 2020 with a new logo.
Also, phonetically if not alphabetically, there’s Lwaxana Troi.